Trophy Design
INDE.Awards 2024
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INDE.Awards 2025
Celebration of Raw Beauty
INDE.AWARDS TROPHY DESIGN
2025
Client: Indesign Media
Team: Tilt, Camcast
Photography: Tilt, Indesign
Reimagining the INDE.Awards trophy is an honour to craft this symbol of design excellence in the built environment. This year’s trophy celebrates the layered thinking, quiet contributions and collective effort behind bringing bold architectural visions to life.
The trophy design is an opportunity for our team to craft a meaningful object that is more than a symbol of recognition; it is a powerful moment with the winners. The moment when the trophy is handed to the recipient is a celebration and a reflection on the time, care and relentless effort in taking their ideas to reality.
Our 2025 design builds on the legacy of previous INDE.Awards trophies created by Tilt, featuring a refined sculptural form that pays homage to the rawness of brass, celebrating the materiality with honesty and simplicity. Designed by Tilt’s industrial designer, Anthony Franco, the trophy is inspired by the ripples of black sand found on Waipipi Beach in New Zealand. As sand takes the shape of its environment, it can also be self-supporting and serve as a structure—this trophy stands proud and celebratory, while being quiet and understated.
Inspired by sand, each grain represents the individual elements in architecture that are often unseen but make a vital contribution to the finished form. The contrast of the textured interior against the tumbled exterior sheen echoes the vast thinking and planning that occurs behind the scenes in architectural projects. Cast in brass, the trophy showcases durability and depth, and carries both weight and presence. Individually poured, hand-finished and polished, each trophy is unique with varied marks from the individual artisan hands involved in creating each trophy.
The trophy is created by combining the age-old lost wax technique with a sand-cast method, which uses sand to shape the mold. Molten brass is poured into this mold and left to set and bring the trophy to life.
The raw trophy emerges from the mold, rough and dull with jagged edges. The sand filling the interior is removed and the trophy begins a careful hand-polishing process. Each line and groove is carefully sanded and refined.
The final stage begins with tumbling the trophy in a machine for sixteen hours, perfecting the golden sheen, while leaving traces of the artisan process and the many hands involved. Each trophy with its own distinctive marks is unique in itself.
Each year, we partner with Indesign to craft the INDE.Awards trophy — a process we see as a journey of imagination, creativity, and respect for the industry’s finest. For us, the trophy is more than an object; it’s a lasting artefact that weaves together the stories of the award-winning designs and our own journey in shaping an idea to bring the trophy to life. Living on in the studios of the recipients, the trophies stand as a symbol of achievement, creativity, and connection, and we’re honoured to be part of these enduring stories.
Anthony Franco, Industrial Designer
“For this design, I was deeply inspired by the perseverance required in all aspects of a successful project. Even in the small and often unseen parts of the design and construction process. The hollow form of the design allows the recipient to view the inside of the product, which is designed to resemble the naturally self-organising architecture of untouched sand. The pattern emphasizes the beauty in architectures that are pure and purposeful in design. Where each and every element, like a grain of sand, is essential to supporting the completed architecture.”
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